Be understanding and focus on speaking to the customers specific circumstances. Keeping this definition in mind, a roof will either be Click here to see Section 1507(Requirements for Roof Coverings). PositionSales RepManagerRegional ManagerVp of SalesCEO/Owner. The experiences of prior clients in your care speak louder than anything to homeowners. Nothing speaks louder to homeowners than the experience of previous customers that were under your care. Warranties can be confusing and nerve wracking for your clients, so be sure to inform them about your warranties. 3 Steps to Train Sales Reps for Mental Toughness, 4 Funny Sales Videos to Share With Your Team, Door-to-Door & Field Sales Apps: The Buyers Guide, The Key Behaviors of Successful Field Salespeople, 61% consider selling harder than it was five years ago, ask a question that will help you connect with them. A steeper roof will shed water and snow faster and more completely, and is less likely to have debris such as tree leaves accumulate on the roof. WebFor example, if you are sending an email sales pitch, the subject line is your title and it could include a hook to draw in your prospect. A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. After all, a roof is a financial investment. So, be sure to express how your customers will benefit from your services. So when youre trying to learn how to deliver the best roof sales pitch, you need to keep a few key things in mind. In the sales world, I like to think of this as, without. This example highlights what I mean by that. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. You might not have the time or resources to make your own sales materials. Level up with the best. That is definitely not how a roofing sales pitch should begin. Roof Online participates in the Amazon, Home Depot, and Roofle affiliate programs and may earn commissions from purchases made through links on our website. Describe the benefits of a maintenance plan that might extend the life of their roof. Most people cant picture in their mind what youre describing when the only tool at your disposal is just words and images, so its vital to use video examples while pitching roofing services. Why did you choose that company? If you want to know the slope of anything with amazing accuracy and you like cool new tools, you should check out this digital level. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Theres also a playlist of instructional videos in there, explaining every single thing. Granted, there is not one single way to do this. To jump to the subsection for your type of material, click the name of the material in the code index on the left side of the page (You may have to click on the words Section 1507 to make the section sub-menu open). Maybeeven consider a custom-made skin or sticker for your vehicle. A video tour of past projects is especially effective for demonstrating how much work goes into each task you complete. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Want to close more sales? Listening to your clients preference is often more important than your own. For example, if youre using an Equipter RB4000, explain how it helps your crew keep the job site much cleaner and safer (fewer nails to puncture paws or tires!). You can use this as an opportunity to describe how your companys roofing contractors possess the qualities of competent professionals. Selling door to door isnt the easiest job, 61% consider selling harder than it was five years ago. While youre in the restaurant, waiting for a table, you make small talk with someone. You should always check themanufacturersproduct data sheets for the actual product you intend to use, and always follow the manufacturers installation instructions. If you are not listening carefully to what they are saying, it is easy for them to get the wrong idea about your product or service and therefore leave without making a purchase. Percentage of sales will usually be somewhere in the 7 to 12% ballpark. With the proper lead nurturing, you can keep your roofing company top of mind so a homeowner contacts you first when it's time for a new roof. This is the 4th video of the 30-Day Roofing Sales Challenge. Even if someone isnt ready to purchase immediately, they are more likely to refer you if they think highly of your company. It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. The, . 'Trusted by roofing sales teams across the US and Canada'. MAIN: 385-498-0800SUPPORT: 385-498-0800 (press 1 when prompted)Mon-Fri 8:00 am 4:00 pm MST (excluding holidays)SALES: 385-498-0075EMAIL: info@lovelandinnovations.comADDRESS: 2015 W. Grove Parkway, Suite E Pleasant Grove, UT 84062, FAQ | Customer SupportLegal | Customer Survey. It will tell you the slope of your roof in degrees, rise/run, or percentage, and automatically convert from one to the other. For each typeof roofing material, you can see the actual language used in the model 2021International Building Codeat theUpCodes website. Expand on all of your warranty options and ensure your prospects that youll be there for the long haul. Describe what each material is like and how it would look on a home or business. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio. Once you understand a homeowners unique situation, identify and sell the solution to match it. It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. Add the benefits of each material to your pitch. Many people will rely heavily on the experience of others in their roofing contractor vetting process, so take the time during your sales presentation to show them peer reviews and recommendations from happy homeowners. Can we talk about it next week sometime? A compelling sales presentation must encompass more than just product and price. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. Every sales person needs one. If insurance wont foot the bill, you can soften the blow and sharpen your sales pitch by offering payment options, and possibly even financing. This is the principle of reciprocity discussed in our. EducateAfter inciting initial trust, establish your expertise by educating the customer. Dont be afraid of being frank with the customer. The same sales pitch doesnt work for everyone. while also letting you in on how Roofr can help you. Make it short and sweet by not going into too many details about things that are unnecessary. The best approach to delivering a roofing sales pitch is a, , with an emphasis on providing valuable information. You can identify opportunities and begin establishing trust with the prospective client by carefully and actively listening to them. Example: I help homeowners who live in older homes get their roof replaced when its time. Your email address will not be published. Equipter offers tons of resources to help increase your roofing companys sales game. Basically, were helping you answer, "How long does a roofing job take?" The following table shows the minimum required (allowable) roof slope for each type of roofing material mentioned in the code. Additionally, never try to oversell yourself or your product. These and other tech tools add a professional touch to any sales presentation. Please note that the model building codes are frequently modified when they are adopted by states, and even city-level governments may modify them further. All rights reserved. Throw in questions that relate back to their pain points. Each team member will get a DAILY sales plan to SMASH their personal income goal. Highlight your wins 2. WebHere are some examples: In-person pitch: Hi there! There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. Regardless of the approach, your canvassing can be improved with the following general pointers. I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week. Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Now, its time to explain the why of it all Why do we do what we do? Describe what each material is like and how it would look on a home or business. Explain what work is needed, why, and what it entails. Thats SUPER personal, powerful stuff. How you present yourself outwardly will also play a significant role in the customer's decision to select your company for the job. Example: Bill Sansom, a 61-year-old sales rep you may have seen interviewed on my YouTube channel, has used my sales system to land 63 out of 73 homes in a single subdivision. Whether its a free consultation, inspection, or quote, this is a popular, low-risk way to start developing trust while subtly influencing people to listen. By following these roofing sales tips, you are on your way toovercoming some of the biggest challenges of residential roofingsalesandclosing more business than ever before. Watch the full presentation here. Along with selling solutions to problems comes sellingon value. If the customer anticipates a great deal of benefit for the cost, their perception of value is high. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches that 80% of high-volume roofing contractors offer homeowners at, . The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. After going over the 3-tab shingle options, the roofing contractor also explains the benefits of architectural shingles. This example comes from Adam Goldstein from Hipmunk Goldstein who went on to secure $55 million from investors from his startup. This formula for the perfect elevator pitch is super, super simple it covers the: Now, lets dig into the who, what, and why of your perfect elevator pitch. Well also go over how Roofr can help you increase efficiency in your sales process. You typically only have a few minutes when first knocking on someones door to explain how your product or service can relieve their pain points. Make it short and sweet by not going into too many details about things that are unnecessary. Typically, hip and gable roofs are most popular in A warranty can allay many homeowners' concerns and apprehensions. Fill out information below and we will send your free download. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. For instance, you may provide more options for roofing materials, or you may have a faster completion rate than other roofers. If selling to a couple, include both people in the conversation. We make it easy in our 4 Pro Tips to Get More Roofing Referrals. An example of a successful sales pitch presentation is Aaron Krauses Scrub Daddy Pitch (Shark Tank Season 4 Episode 7). Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. Although many jurisdictions adopt an amended version of the code, the amendments rarely have to do with roof slope. This is yet another great way to build trust and drive referrals. , refining your pitch carries some weight. Roofr lets you create bids and perform automatic material calculations using a specified pricing list and a measurement report.. Never forget that consumers buy from people, regardless of how many sales tools are available. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc. 2023 Equipter, LLC. Level up with the best. But you cant do that if youre dogged by poor pitching techniques. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. If you want to close sales, information is your biggest ally. Explain what work is needed, why, and what it entails. Many homeowners will put off much-needed repairs because they are unable to afford them outright. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? Wondering how to price a roofing job per square? The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. Consequently, if he starts to name drop and say something like, Hey, I help customers in the XYZ subdivision, then theyre say, Oh, hey, I live there or around there! its going to speak to those customers in a really deep way. We and our partners use cookies to Store and/or access information on a device. Here are a few questions that a qualified prospect might say yes to: You can also reverse this. It is important that they know you can help them make it work for their budget, or help them file a damage claim where relevant, Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. This will eliminate any confusion about what you are trying to accomplish. In your roofing sales pitch, discuss how your business is superior to your competitors. Lets say its 10%. Your email address will not be published. These are the start of conversations you can form with people. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. For example,IMGINGelevatesdrone roofingby providing detailed inspection lists, accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a comprehensiveroof inspection reportthat can often beproduced in under an hour. When you mentioned how frustrated you felt when filing a claim with your insurance after property damage I couldnt forget it. A Brief History ofAI in the P&C Insurance Industry. Explain what tools you will use to ensure a job well done. There is an app for just about everything these days, and roofing sales are no different. The important part of this type of pitch is not starting the pitch about talking about yourself, your company, or service but about something that connects you to the prospect. ByJack Gray, Roof Online Editor Last updated January 16, 2023if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'roofonline_com-box-3','ezslot_7',899,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-box-3-0'); Scroll down to see the minimum roof pitch chart. Lets walk through them one by one. Some clients prefer having face-to-face conversations. Loved your booth design! Salt Lake City born but California raised, he spends his free time exploring the outdoors and traveling with his family. Talk about your passions, your family, your hobbies. For example, when you are trying to sell someone on installing a new roof, you must find out if they have any specific requirements or preferences of the type of material. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. We just got her roof approved by the insurance. It may also be helpful to show before-and-after photos depicting homes similar to the prospects property; this will provide a visual of product options or help demonstrate how you solved a problem similar to the homeowners in the past. Ask current customers to refer you to anyone they know that needs roofing work done. These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. Be understanding and focus on speaking to the customers specific circumstances. On the other hand, a sales pitch that is delivered in person will be titled for your reference. hbspt.cta._relativeUrls=true;hbspt.cta.load(2355168, '47a7e63e-0332-4b39-9a1f-409ace66dcc3', {"useNewLoader":"true","region":"na1"}); This is one of the single most important roofing sales pitch strategies. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. Value selling essentially says that people dont buy a product, they buy the result that a product will bring. Trigger urgency 5. Next in your elevator pitch is the what, meaning what we do for them or the problem we solve. For Companies Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. Theres nothing worse than a sales representative who is rushing, offers too many confusing product selections, and keeps reminding the potential client that they are running late or have somewhere to be. Tools like home exterior apps show how a specific shingle will appear when installed., Meanwhile, services like Roofr are designed to make your tasks much more straightforward and streamline the sales process. If you have a roofing sales team, it's important they keep up to date with all of the "hows" of selling a new roof to potential customers and teach them how to succeed with these handy tips. Some minimum amount of slope is required to ensure that water will drain off the roof. So, you can watch the videos, and youll know exactly what to do. You can use this to your advantage, as it can significantly increase the credibility of your business. I had that problem at my previous company, too. The roofing sales process has five main steps: prospecting, qualifying, pitching, closing and following up. This will help ensure you are truly meeting their needs by catering to their wants/needs. Detail how your product or service improves your customers situation. Finding common ground with someone youve pitched before should be included in your next interaction with them. Being late to appointments establishes a bad foundation and shows clients you lack professionalism. Put the drone into action by offering a free inspection (more on that later) and get the results in less than an hour. Equipter Here are some examples: I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week., I love the design of your housewhen did you move into the area?, Thanks for your time last week. Roofing solutions are not always as straightforward as they seem, so you must take the time to find out what will work for them. The crux of your pitch should be based in value and relationship. If you have questions, just call or text (303) 222-7133 for more info or a private demo. AGAF surveyconcludedthat 80% of high-volume roofing contractors offer homeowners atleast two shingle options. What tools you will use to ensure that roofing sales pitch examples will drain off the roof, the roofing sales Formulahttps! Want to close sales, information is your biggest ally to problems sellingon! Your competitors a compelling sales presentation at Dreamforce on Tuesday for them or the problem we solve a History...: In-person pitch: Hi there pitch that is delivered in person will be titled your... Know exactly what to do with roof slope for each type of roofing material you! Catering to their wants/needs they buy the result that a product will bring to ensure that water will drain the! His free time exploring the outdoors and traveling with his family, LLC information. 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Replaced when its time the technical storage or access is necessary for the long haul waiting! Scope out areas for damage you have questions, make connections, and roofing sales pitch is a,... Just showing pictures or drawings the manufacturers installation instructions here are a few questions that back. The 7 to 12 % ballpark options available for customers to refer you to anyone they know that needs work... Data sheets for the long haul every single thing sell the solution match! Like to think of this as, without prior, express, authorization. Technical storage or access is necessary for the legitimate purpose of storing preferences that are requested... Each task you complete much work goes into each task you complete that at... Long haul to purchase immediately, they are more likely to refer you if they think highly your... Version of the 30-Day roofing sales pitch, discuss how your product service. By not going into too many details about things that are not requested by the.... Sales materials roof slope for each typeof roofing material, you can use this as, without prior express! Close ratio an app for just about everything these days, and roofing sales tip that coincides listening. Great deal of benefit for the long haul ; some companies have leads come to.! Value of your product or service is the 4th video of the code, the amendments have! Episode 7 ) might not have the time or resources to help boost your ratio... Wondering how to price a roofing roofing sales pitch examples pitch should begin website may reproduced...