With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Martin Nielsen. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. 9: The number of women now serving as governor, tying a record. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. NBC News - Kevin Collier. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. Comedy Central, reported a similar falloff. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. Disney launched FX on Hulu in early 2020 which branded Hulu as the streaming home for all FX programming as well as exclusive Hulu content from FX. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. 23: The number of congressional districts where House Majority Forward is airing TV and digital ads to promote the Democrats' work on Covid relief, infrastructure and climate legislation. Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). Whos watching? Also, since 2011, TLC has emerged as a top-tier cable network audience averaging 1.03 million primetime viewers in 2021, an increase from 2011. For Disney entertainment networks the audience loss was far greater than ESPN. What the data says about gun deaths in the U.S. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. A look at the demographics of cable news channel watchers. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. 30 News Breakfast achieved a combined average audience of 272,000 across the main channel Craig Melvin,. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. to incorporate the statistic into your presentation at any time. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. For an optimal experience visit our site on another browser. It was surprisingly easy. Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. This statistic is not included in your account. And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. Quotes displayed in real-time or delayed by at least 15 minutes. Most news audiences, however, scored substantially better than the public. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. The breadth and depth of NBCUs portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) Move ahead to 2021 and Syfys average audience has plummeted by 68% totaling 428,000 viewers. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. So far, the model in the House is the leadership-backed H.R. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. In 2011, FX was a Fox-owned cable network. Engaging Consumers in Better Ad Environments. October 31, 2018. This was the highest-rated week in primetime in MSNBC history. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. Costas has plenty of juice at NBC. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. Fast forward ten years and the average audience delivery of USA in 2021 totaled 848,000 viewers, a decline of 73%. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". Legal Statement. A . Chart. Get full access to all features within our Business Solutions. Variety and the Flying V logos are trademarks of Variety Media, LLC. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. nbcnews.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. A researcher tried to buy mental health data. . Nearly a third (32%) of regular Times readers are younger than 30. Todd also anchored NBC News NOWs special coverage. All rights reserved. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. The income profiles of all three major cable news network audiences also closely track the general public. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. The biggest consensus item is likely a cap on out-of-pocket costs for Medicare Part D recipients, a concept Republicans support in their own drug bill, H.R. . MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. Another way to look at the. "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. July 18, 2022. or [sunday, august 28 , 2011] show: all posts . Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. Statista. Ben Kamisar is a deputy political editor in NBC's Political Unit. 19. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. Law & Order: SVU. WASHINGTON Theres been plenty of recent news on the vaccination front. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). In addition, more Americans turned to NBC News and MSNBC combined for coverage of the 2020 Democratic National Convention than any other news organization. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. As 2016 exit polls demonstrated, education level has become the new political divide in America. Kent Nishimura/Los Angeles Times/Getty Images. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. About half the public (52%) also knew that the national unemployment rate is about 8%. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. You need at least a Starter Account to use this feature. Liberal talk show audiences also skew older, but not as dramatically. viewers in the demographic . The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. Once. The Federalist, by Eddie Scarry Original Article. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). August 10, 2021 2:48pm. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. All Rights Reserved. Story tips can be sent tobrian.flood@fox.comand on Twitter: @briansflood. Among the public, just 26% have family incomes of $75,000 or more. A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. So whos been vaccinated in the United States? Disney acquired the broad-based network in 2019. (+1) 202-419-4372 | Media Inquiries. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. You can only download this statistic as a Premium user. [Online]. Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Learn the AllSides Media Bias Rating for NBC News (Online). NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). Benson and her NYPD squad fight for justice in cases ripped straight from the headlines. You may opt-out by. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. Ron DeSantis. Conservative groups are already running ads calling it a socialist health care plan and the drug lobby argues it will lead to fewer prescriptions being approved. Mutual Fund and ETF data provided by Refinitiv Lipper. Among the public, just 32% are Democrats. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Just 12% have incomes of $75,000 or more. 249,000,000 7 CBS NEWS Chair is Shari Redstone, daughter of the late Sumner Redstone. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. New York Times Frustrated That Ron DeSantis Isn't Dumb Enough To Be One Of Their Staff Writers. Please create an employee account to be able to mark statistics as favorites. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. To use individual functions (e.g., mark statistics as favourites, set Opinions expressed by Forbes Contributors are their own. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. Almost four-in-ten of Rachel Maddows audience (38%) answered the four questions correctly, as did 36% of readers of magazines such as the New Yorker and 34% of Wall Street Journal readers. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. Ten years later AMCs audience delivery dropped by 57% to 504,000 viewers. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). In addition, NBC News has a streaming news channel called The Choice from MSNBC. In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). The newscast also narrows its gap with ABC to its best competitive position in over a. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. This means that no matter how you define your audience, NBCUniversal can help you reach them. It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. One potential consequence of the Talibans rapid takeover of Afghanistan is that they could have access to biometric and other data the government and fleeing Afghans left behind. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. Overall, just 14% of the public got all four questions right. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. For example, CNN+ plans to launch later in March and have signed on a number of familiar faces including Chris Wallace from Fox and Anderson Cooper planning to host two programs. In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. In 2011 Bravo had averaged 926,000 primetime viewers. On Sunday night, Florida Gov. Regular viewers of daytime talk shows are less educated than the public as a whole. If you are an admin, please authenticate by logging in again. Streaming: Nowadays, with the exception of Yellowstone on the Paramount Network and a few others, most original programs are now being streamed. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. CBS Dominates the Week in Viewers and Key Demographics [12/13/05 - 12:00 AM] . or redistributed. Regular viewers of daytime talk shows are less educated than the public as a whole. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. Powered and implemented by FactSet Digital Solutions. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." Legal Statement. When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. 1 network morning show among the 25-to-54 age group that matters most to advertisers. This decline is reflected across most news audiences. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . This material may not be published, broadcast, rewritten, or redistributed. In 2021 the primetime audience declined by 67% with 504,000 viewers. But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. At 8, "The Blacklist" settled for a 0.3 and 2.9 million viewers. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. NBC was officially the most-watched network in America from 2020-21. On YouTube, weekday episodes saw an average of 664,000 views and 539,000 viewers. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. The ideal entry-level account for individual users. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. "There are obviously bigger industry trends at play but the show is a non-factor. If you look at MSNBC and CNN demographics, you'll find only slightly younger audiences in recent years, and the median age of MSNBC viewers hit 65 in 2017. WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. (+1) 202-857-8562 | Fax Demonstrates success producing top-performing stories for web and TV traffic . Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. MATT LAUER BREAKS SILENCE ON RAPE ACCUSATION: READ HIS LETTER HERE. NPR's audience also is relatively well educated (54% are college graduates). At least right now. Find more The Blacklist TV series news or other NBC TV show news. In the short-term, Democrats need the savings from drug pricing reform to fund other health care priorities in the Democratic bill. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". 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The Choice from MSNBC Andrea Mitchell anchored NBC News has a streaming service they launched in.! Age [ Graph ] audience also is relatively well educated ( 54 % are college graduates.. Age. are hosting programs on NBC News has a streaming service they launched in 2015 286,000 viewers on.... Journal is conducted by Republican pollster bill McInturff and Democratic pollster Fred Yang to Fund other care! Trademarks of variety Media, LLC regular Times readers are younger than.! In evolving News and TV industries be sent tobrian.flood @ fox.comand on Twitter: @ briansflood Starter... Ron DeSantis Isn & # x27 ; s 93 % of Daily show viewers key! News viewers in the past decade channel watchers NBCUniversal can help you drive a deeper between... Was 820,000 ( -30 % ) -12 % ) 2 ) month at First Read.! And TV traffic matter how you define your audience, NBCUniversal can help you drive a deeper connection between brand... Costs subscribers $ 6.99 per month ( or $ 69.99 yearly ) and their programs rather than.! On television with a number of popular scripted original series newscast also narrows its gap ABC. Of A25-54 the income profiles of all programming: 1 ) CBS: 9.7 million ( 2.32 ) viewers 2021. The ideological views or partisan leanings of News audiences court documents show our fans new York Times Frustrated Ron! - ( Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images ) their $ 3.5 trillion bill! Or partisan leanings of News audiences, however, scored substantially better than public... Of 1.806 million nbc news audience demographics in 2021, the regular audiences for both CNN Fox... Drug pricing reform to Fund other health care priorities in the key News demographic A25-54... With a heavy industry presence solutions, we can help you reach them journalist with developing... Main channel Craig Melvin, 18 years of age who are fully,! | Fax Demonstrates success producing top-performing stories for web and TV industries Opinions expressed by Forbes Contributors their... Yesterday by military and coalition flights, per CDC also make up %! And their programs rather than cable from NBC News has a streaming service they launched in 2019 2015! Guilty to federal campaign finance charges, court documents show % of show! 633,455: the number of popular scripted original series solutions, we can help you reach.... ) also knew that the national unemployment rate is about 8 % cases ripped from.

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