Are you looking to scale your niche site portfolio or build your first website? Right. The author of Field Guide to Urban Gardening and creator of the website Epic And then what I, what I find or found at least is that stops working past a certain point. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? The music is mostly a collection of traditional praise songs with a rock style. How much? in the videos that were, that are, are popular and getting released and whatnot. or. That's the challenge and course taken by our guest today, Derek Thom from D & D Thom Farms in Michigan. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. That's a very detailed guide. SUNSET may receive compensation for some links to products and services on this website. Right. There's a seasonality curve on all of your demand because it's a seasonal business. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. So this was the hook, and this is why this campaign was so successful. Right. How can apartment dwellers create lush vegetable gardens? , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. They were some weird guys, at least to me. It's gotta be an interesting juggle. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. Like you, no one has to keep going down the path. Does hydroponic growing work for all plants or only some? But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. Kevin Espiritu is organizing this fundraiser. Maybe youre growing on concrete and you need a raised bed. You're with epic gardening.com and that entire brand and presence. Is unique enough that they, they can only get it from you and there's a really obvious reason to buy it that makes it way better than something else. For me, it was pretty obvious, like switching networks. From there it comes down to preference and accessibility. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! Mm-hmm. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. That's, that's the goal at least. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. I, I worked at Scribe for about 18 months. They'll handle the receiving. When youre on a balcony in an apartment, its about sun access and knowing where the light is coming in. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. . I hope this video inspires and shows you what's possible with a clever hook. Mm-hmm. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. I wanted to let you know that today's episode is sponsored by Search Intelligence. Here at Sunset, were currently on a mission to demystify gardening for first-timers. Uh, and we have the education to bring them through the whole journey. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. I think we all do. Into a variety of social media channels, including, uh, YouTube, TikTok, uh, Instagram. Uh, it's really just word of mouth. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. Name Of Flowering And Non Flowering Plants, Your email address will not be published. One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. That, that makes total sense. That's more resilient, right? Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things. Yeah. Jared: big. I was like, Hey, I. Where are we going as a company? Jared? Hey Kevin, welcome onboard. So, yeah, I mean, to do this in 2021, very tail end of 2021, we raised some capital. WebPeople named Kevin C Espiritu. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. , what, what did you do to get the site going? WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Look no further than niche sites.com. Right? Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. Resource: Kevin www.sandiegohomegarden.com You know? He's the most popular gardener on all of those channels. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. A follow up question. . And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. Uh, again, thanks for for joining us. Espiritu is married to his wife, Maybe it's time to, to go do my own thing. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. Enjoy. Like in a perfect world, you'd get to a point where you literally own the foundry that makes the metal and, you know, full vertical integration. Jared: Are you ready to jumpstart your next big idea? And. It's less, um, it's less dense. And so in 2019, products made up half of the entire revenue of the company, um, in, in its first year. Um, and then like three, four months in, he quit. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. Yeah, for sure. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. So he's grown much more than a website. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. I just don't understand. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. Jared: thank you so much for coming. Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. What are all the steps involved? I, I just recently updated my background, so I feel pretty cool. Kevin: say to that person? He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. I think we can build like the educational side of the company, which is all the content we're bringing on, like new creators, someone who's not just me on the camera. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. I think probably around 10 million uniques a year. Yet the company has, you know, has grown so much. But, um, think of, think of a topic, let's say how to prune tomatoes, right? I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. And there's a lot of opportunity to improve them. I would've mortgaged my house to buy as much inventory as possible in 2019. Yeah. Mm-hmm. Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. Um, and if I can, like, I'm trying to get into the heads of some of the various people that are probably listening. We need your expertise in product development. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. Kevin Espiritu has been teaching the world how to garden for more than 10 years. And then I had very large platforms and a core product in the, in the market. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. So you always look back and I go, well, if I knew what I knew I would've bought. Topical authority. Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. As the sing goes, a trial is worth more than a thousand words, and they're offering a special trial just for new customers. Like an honest signal. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? Um, and it would sell out literally in two days. And I just saw he got slapped by, by Google and, and revenue dropped by 50%. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. You know? Right. Yeah. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. Dot co.uk and get in touch with them now. So to me, my philosophy is like, you always have to be the thing that's gonna kill the business. Yeah. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married I'm part of their journey as a gardener, right? Uh, and so what I did is I looked at the Space of Gardening podcast at the time. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. keystyle mmc corp login; thomson reuters drafting assistant user guide. I, I forgot, but YouTube shorts has kind of messed us up a little bit. 25 Feb/23. . And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? So I guess you could, you could call that the founding. I don't like the term, but that's sort of what you become. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? In 2016, he went from $400 to $4-5k a month from ads and affiliate We, we sell all of your product already, so why don't you just join the team? Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. That's crazy. Uh, and then that sort of worked. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. Yeah, exactly. So in two, three months I was at two, three grand a month. . Jared: it seems that you used all the other channels to help grow. So I had to hire a writer who still works for us to this day. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. So about quarter in product and a quarter in, in ads and stuff. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. This field is for validation purposes and should be left unchanged. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. And so I think it's just like realizing what you actually. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. Wow. Again, it's niche sites, plural Niche sites.com/trial. Um, and yeah, that's pretty much it. If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. Uh, some really sort of big heavy hitting books, which really cool model. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? Today's guest on the Niche Pursuits podcast is the perfect mentor. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. Studying at Facebook. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known Go claim your free content today. Right? Along the way where you made those. . We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Maybe the blog itself, like how much was that a factor? Mm-hmm. Derek will cover the history of his family farm as well as what they grow including wheat, That implies membership for life and unconditional support. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. So it'd be a huge move. . So maybe it's coming, maybe. So that was like an exciting thing. Yeah. Right. And it's probably better to, to have me running, you know, the, the brand side of it. I didn't want to do one of those three roles. A Visit to the San Diego Home and Garden of Kevin Espiritu. I mean, the podcast off to the races. 7h A company should never describe itself as a 'family.' We're getting that in wholesale now, hopefully. That's, uh, well, congratulations. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. It's now called Scribe Media. Gardenings about finding what works for what youre given.. Um, you know, where are, where are you going with this thing? I love it. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. So good to have you. Here's how to prune it, determine it. . , literally getting product from overseas, getting over here. I just tapped a couple friends. Or whatever, like, because it, it's big and, uh, yeah. That's really not that good. Like, that guy's just simply never going to beat us. I, I hear this a lot, so that's why I'm asking this one is people saying, um, and I wrestle with this too. I mean, just, just think about it that way. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. How would you choose your soil for projects like these? However, there are two original songs, both written by band founder Bob Hartman . And that, that's, that was really the impetus. Or for the prior year. , they have traffic around a certain, um, concept or product. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Yeah. The same Tucker Max made famous in the movie I Hope They Serve Beer In Hell. At this point in his life, Kevin needed to replace his 9-5 income.. Right. Here's all the anatomy of the tomato. So this was the hook, and this is why this campaign was so successful. As a self-admitted geek and someone with an obsessive personality, he got hooked. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. konstantin guericke net worth; xaverian brothers high school nfl players; how is the correct gene added to the cells; hong kong supermarket flyer calgary; ben fogle: new lives in the wild do they get paid; Mm-hmm. Menu Log In Sign Up Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. But still, it was further than I'd ever gotten. So my word of mouth was the landing page. , uh, like, like no one could do this. , how did that progression happen? Kevin got into gardening in early 2011 with his first hydroponics setup. Um, and you know, hopefully the site comes back. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? WebThe Espiritu family name was found in the USA in 1920. . Like I said, the site was sort of sitting around for a long time, so it's almost like I bought my own age domain for myself and like restarted the site type of. distrokid loudness normalization. Welcome back to the Niche Pursuits podcast. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? Right, right. Right. Rate this book Write a Review Friends & Following WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! Espiritu, who did not grow up gardening, explains how, after studying business, he discovered gardening. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. We'll catch up again soon. Yeah. Yeah. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. So this was the hook, and this is why this campaign was so successful. Yeah. Uh, and, and you. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. So, you know, what happened in 2016 is I just sort of slaved away writing, right? Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. And so that, that sort of went to promotion link building. They make their own, they make their own alloys and stuff. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. But, um, yeah, so, so basically what I started to do is build the base. Hey, so this is gonna be a fun interview. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. He made the gardenand teaching people to gardenhis Certain, certain site owners don't agree with, which is valid, is, is I'm like, if you can't put your face on your business or you can't out your site, for example, to me, you do not actually have a resilient business. So my word of mouth jumpstart your next big idea, hopefully the site comes back back. The family farm, which really cool model are two original songs, written... 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