Opinions expressed by Forbes Contributors are their own. It was all they had. He met Erica, a medical scientist, in her native South Africa at a wine festival. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Copyright 2023 Constellation Imports, Rutherford, CA USA. Market: https://youtu.be/Ew1akpuFOus The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Kim Crawford wines capture the true aromas and flavors of New Zealand in each bottle. It was, says Erica, the brand that said fuck you to the establishment. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. 2014 - 2023 VinePair Inc. Made In NYC. Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. Shop $ 9.99 $ 19.98 / 750ml. 32 reviews. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. Do Not Sell or Share My Personal Information. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. California Sauvignon Blanc Revolution is Here. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. Its good to break even and to be a base for the brand, says Erica. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. He describes Crawford as a very good technical winemaker. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. Think again. Barefoot Wine was purchased by E & J Gallo Winery in 2005. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. But its not big. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. Keith Stewart agrees. Kim Crawford was responsible for Illuminate Sauvignon Blanc. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. By clicking "submit", I accept Kim Crawfords. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today.  When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? Or, just read on for 12 more things you should know about Kim Crawford Wines. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. Add to Cart. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. Restaurant: https://youtu.be/keZjocCURCo More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. A lot has changed in the 24 years since Kim Crawford was founded. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. Were not throwing our hormones and testosterone out there anymore. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. Its boisterous and its big and its robust on the nose. Its sparked so many discussions and memories between us which have been great to relive. And the Crawfords did not tinker with the wine for the U.S. market. The brand currently creates seven unique assortments in two of New Zealands most famous wine districts: Hawkes Bay, most popular for its Chardonnay, and Marlborough, adored for its Sauvignon Blanc. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. America really loves Kim Crawford. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 It was a very serious setback, but in a perverse way it actually defined the character of the brand," recalls Erica. $19.99. There was an error and we couldn't process your subscription. The winery started in 1996 as an at-home business near Auckland, New Zealand. He and his wife, Erica. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. We knew exactly where we were going, says Erica. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. There is a U.S. Representative named Andrew S. Clyde. 20 Best Classy Wine Quotes For Your Next Toast! And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. Did Joan Crawford audition for Gone with the Wind? with vibrant acidity. The sauvignon blanc is described as a "premium brand," selling for around $25. If I get home and want a glass of wine, this is my go-to wine, Crawford said. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. Real-Time Video Ad Creative Assessment. Who is Timothy on Little House on the Prairie? When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. And What Does it Taste Like? In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. This blog is for everybody that wants to know more about celebrities. The name Kim Crawford is a familiar one for many wine drinkers. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. 26 Feb Feb Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. Are there any movies about Dr Jekyll and Mr Hyde? Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. Pinot gris is a really delicate grape, Crawford said. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. I want to show you what were doing now and how different it is to what we did before. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. In the evenings, the temperature shifts. That model is incredibly profitable, says Erica, but what will your point of difference be? Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . People are looking for provenance in brands. Why Marlborough? What happens at the end of the bells of St Mary? It was a time when the industry was very, very loose, Kim says now. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. The winemaker is Anthony Walkenhorst. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. There is a U.S. Representative named Andrew S. Clyde. It has acquired a religion like following here in the States from that point forward. Please enjoy our wines responsibly. sales tax. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. Delivery Available. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. He says no. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. I think the gewrztraminer can quite easily overpower pinot gris.. It is truly a cool climate. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. Kim Crawford Sauvignon Blanc cost $13.99. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). This is not for money. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. EOD Drinks With Erica and Kim Crawford, Founder and Winemaker of Loveblock. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). We farm like the Old World. Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . About Kim Crawford Wines. The name Kim Crawford is a familiar one for many wine drinkers. Veterans of the grape: We now have infrastructure. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . And hes a male, whereas most American consumers think of Kim Crawford as a woman. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. No problem. Do They Contain Wine? Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. I dont think we understood how difficult the farm was going to be, says Erica. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. The following year, Vincor was acquired by Constellation . 8 Best Wines with Lasagna Perfect Pairing Guide. That was the simple business plan for Kim Crawford Wines. I think Im old enough now to do whatever I want, she said. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. Since its launch in 1996, the label has gained critical acclaim around the globe. Who is Kim Crawford wine named after? Please reload the page and try again. How much does it cost to get married at the courthouse in Kentucky? Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. Best 50 Wines Announced at Worlds Biggest Wine Awards. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. Its big and its big and its big and its big and big... 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